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Question 18 of 29

Q.Explain the concept of cross demand.

Yanam BieapBIEAP AP Intermediate (1st Year) Commerce Board 2020Subjective· 5mImportance★★★★★
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Cross demand describes how the demand for one good changes when the price of a related good changes. Related goods are either substitutes (where the relation is positive) or complements (where the relation is negative), and the strength of this response is measured by cross elasticity of demand.

Meaning

Cross demand is the quantity of a commodity that consumers buy in relation to changes in the price of a related commodity, the price of the commodity itself remaining unchanged. It applies to goods that are related to each other, either as substitutes or as complements.

1. Substitute goods

Substitutes are goods that can be used in place of one another, such as tea and coffee. When the price of one substitute rises, consumers shift to the other, so the demand for the other good increases. Hence the cross demand for substitutes is positive, i.e. the price of one good and the demand for the other move in the same direction.

Example: If the price of tea rises, the demand for coffee increases.

2. Complementary goods

Complements are goods used together to satisfy a want, such as cars and petrol, or pen and ink. When the price of one complement rises, the quantity demanded of both falls, so the demand for the related good falls. Hence the cross demand for complements is negative, i.e. the price of one good and the demand for the other move in opposite directions.

Example: If the price of cars rises, the demand for petrol falls.

Measurement

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