Q.Explain the role of marketing committee during the event.

During the event itself, the Marketing Committee's job shifts from planning publicity to actively managing it in real time. …

The textbook states that, during the event, the Marketing Committee "issues press release(s), works with media, manages methods of communication, fulfils the requirements of sponsors as per MoUs, arrangement for telecast of event etc." This builds directly on its pre-event work (preparing sponsorship strategy and publicity plans, signing MoUs) — during the event, the committee makes sure those sponsorship commitments are actually honoured (e.g., displaying a sponsor's banner, mentioning them in announcements), keeps journalists informed with press releas …