Q.A company has its registered office in Delhi, manufacturing unit at Gurgaon, and marketing and sales department at Faridabad. The company manufactures consumer products. Which type of organisational structure should it adopt to achieve its target?
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Start your 14-day free trial to unlock the full solution →A company with geographically separated functions — a Delhi office, a Gurgaon factory, and a Faridabad sales team — should adopt a functional structure, grouping all similar activities under one department head for efficiency and specialisation.
When a business operates from multiple locations, the choice of organisational structure becomes critical. In this case, the company’s registered office (handling administration and strategy) is in Delhi, its manufacturing unit is in Gurgaon, and its marketing and sales department is in Faridabad. All three locations perform distinct, specialised tasks — administration, production, and sales — that together form the core functions of a consumer goods company.
The most suitable structure here is the functional structure. Under this arrangement, the organisation is divided into departments based on the major functions it performs — such as production, marketing, finance, and human resources. Each department is headed by a specialist who reports to the top management. Since this company’s activities are already separated by function (manufacturing in one place, marketing in another, administration in a third), a functional structure would allow each unit to focus deeply on its own area of expertise.
In a functional structure, the location of a department does not change its basic logic — what matters is that all people doing similar work (e.g., all production staff) are grouped together under one manager, even if they are physically in Gurgaon.
Why does this work well for a consumer products company? Consumer goods businesses thrive on efficiency, cost control, and consistent quality. A functional structure promotes specialisation — the production team at Gurgaon can perfect manufacturing techniques without distraction, while the marketing team at Faridabad can concentrate entirely on customer outreach and sales. This division of labour leads to higher productivity and better utilisation of resources.
Another advantage is clarity of authority and responsibility. Each employee knows exactly who their departmental head is, and each head knows their specific targets. For example, the production manager at Gurgaon is responsible only for output and quality, not for sales targets. This reduces confusion and conflict, which is especially important when teams are physically separated across cities. …
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