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Q.Write a short note on: Unitary Elastic Demand

Andhra Pradesh BieapBIEAP AP Intermediate (1st Year) Commerce Board 2024Subjective· 2mImportance★★★★★est
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Unitary elastic demand means quantity demanded changes in the same proportion as price, giving an elasticity coefficient equal to one.

Explanation

When the percentage change in the quantity demanded of a commodity is exactly equal to the percentage change in its price, the demand is called unitary elastic. The coefficient of price elasticity of demand in this case equals one. For instance, if the price falls by 10 per cent and the quantity demanded rises by exactly 10 per cent, demand is unitary elastic. Its demand curve is a rectangular hyperbola, and total expenditure on the good remains unchanged when the price changes …

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