Q.Write a short note on: Who is Retailer ?

A retailer is a trader who buys goods from wholesalers or producers and sells them in small quantities directly to the final consumers; he is the last link in the chain of distribution.

Who is a Retailer?

A retailer is a merchant (trader) engaged in retail trade. He purchases goods in comparatively small quantities from wholesalers — or sometimes directly from producers — and sells them to the final consumers in small quantities to meet their day-to-day needs. The retailer forms the last link in the chain of distribution connecting producers and wholesalers with ultimate consumers. He usually keeps a variety of goods, deals with many customers, offers choice and some after-sale service, and operates in a limited local area. Examples include a gene …