Q.Write a short note on: Who is Wholesaler ?

A wholesaler is a middleman who purchases goods in bulk from producers or manufacturers and sells them in smaller lots to retailers, serving as the link between the producer and the retailer and providing services such as bulk-breaking, storage, finance and risk-bearing.

Wholesaler

A wholesaler is a trader who deals in large quantities of goods. He buys goods in bulk directly from manufacturers or producers and sells them in comparatively smaller quantities to retailers. He normally deals in a limited range of goods but in large volume. By collecting goods from many producers and distributing them to many retailers, the wholesaler bridges the gap between production and retailing. He also stores goods, grades and packs them, provides finance (credit) to retailers, bears the risk of price fall and provides market inform …

A wholesaler is a middleman who buys goods in bulk from producers and sells them in smaller quantities to retailers, linking the producer and the retailer.

Who is a Wholesaler?

A wholesaler is a trader or middleman who purchases goods in large quantities directly from manufacturers or producers and sells them in comparatively smaller quantities to retailers. The wholesaler does not usually sell directly to the final consumer. This is a 2-mark AP Inter 2nd-year Commerce previous-year question.

Key points:

• Acts as a link between the producer and the retailer.
• Buys in bulk and sells in smaller lots (bulk-breaking).
• Usually deals in one or a few lines of goods. …