Q.What is meant by agricultural marketing?
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Agricultural marketing is the chain of activities — assembling, storing, grading, transporting and selling — that moves produce from farm to consumer. Indian agricultural marketing has historically suffered from too many intermediaries, inadequate storage forcing distress sales, poor market information and, in unregulated markets, malpractices; government responses include regulated (APMC) markets, minimum support price and procurement, warehousing expansion, and e-NAM. Thes …
Agricultural marketing is about everything that happens to a farmer's produce between the field and the consumer's hands. …
Meaning: Agricultural marketing is the set of activities that carries farm produce from the point of production to the point of final consumption — it starts the moment a crop is harvested and ends only when it reaches the consumer (or the processing industry).
Activities involved: assembling scattered produce from many small farmers, grading and standardising it by quality, storage/warehousing, transport to markets, arranging finance where needed, and the actual sale/exchange of ownership, often through several intermediaries or through regulated markets. …
Students sometimes describe agricultural marketing as only 'selling crops in the market' — the definition should explicitly include the full chain (assembling, gr …
- CBSE 2024Set ANNUAL2 marksQ.Write a short note on: Zamindari System
›Reveal solutionSolution
The Zamindari system was a colonial land tenure system in which zamindars (intermediary landlords) held the land, collected rent from tenant cultivators and paid a fixed revenue to the government; it exploited cultivators and was abolished after independence.
This is a 2-mark short note in the AP Intermediate 2nd-year Economics agriculture / land-reform unit.
Under the Zamindari system, introduced by the British (notably through the Permanent Settlement of 1793), the zamindars were recognised as owners of the land. They collected rent from the actual tillers and paid a fixed amount of land revenue to the government, keeping the surplus for themselves. The cultivators were mere tenants with no ownership rights, insecure tenure and heavy rents, which left them poor and gave them little incentive to improve the land. Because it was exploitative and harmful to agriculture, the Zamindari system was abolished after i …
- CBSE 2023Set ANNUAL2 marksQ.Write a short note on: Marketable Surplus.
›Reveal solutionSolution
Marketable surplus is the portion of farm output left for sale after the farmer keeps enough for family consumption, seed, cattle feed and payments in kind. It equals total produce minus on-farm requirements.
This is a 2-mark short note in AP Intermediate 2nd year Economics, part of the agricultural marketing theme, treated in line with the NCERT/CBSE curriculum.
Meaning. Marketable surplus is the quantity of agricultural produce that remains with the farmer after he has set aside what he needs for his own use - consumption by the family, seeds for the next crop, feed for the cattle, and payments made in kind to labourers or others. The remaining produce is available to be sold in the market. Thus:
Marketable surplus = Total agricultural output − Farmer's own requirements (family consumption, seed, feed and payments in kind).
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- CBSE 2023Set ANNUAL2 marksQ.Write a short note on: Rythu Bazar
›Reveal solutionSolution
Rythu Bazar is an Andhra Pradesh farmers' market where growers sell produce directly to consumers without middlemen, giving farmers better prices and consumers fresh produce at fair rates.
This is a 2-mark short note in AP Intermediate 2nd year Economics, part of the agricultural marketing and AP-economy themes.
About Rythu Bazar. 'Rythu Bazar' means 'farmers' market'. It is a marketing reform introduced by the Government of Andhra Pradesh under which designated market places are set up where farmers can bring and sell their vegetables, fruits and other produce directly to the consumers. By removing the chain of middlemen and commission agents, the scheme ensures that farmers receive a larger and fairer share of the price, while consumers get fresh produce at reasonable rates. The markets are managed with official supervision, and prices are disp …
- CBSE 2020Set ANNUAL2 marksQ.Co-operative farming.
›Reveal solutionSolution
Co-operative farming is the voluntary pooling of land and resources by small farmers to cultivate jointly, while each keeps ownership of his land, so that they can enjoy the benefits of large-scale farming such as better inputs, machinery and credit. This is an AP Intermediate 2nd-year Economics topic on agricultural organisation and reforms.
Meaning: Co-operative farming is a system of agricultural organisation in which a group of small and marginal farmers come together voluntarily, pool their land, labour and other resources, and cultivate the pooled land jointly under the management of a co-operative society, while retaining the ownership rights over their individual pieces of land.
Features and advantages:
- Economies of scale. By pooling small plots, farmers can cultivate a larger area together and reap the benefits of large-scale farming.
- Use of modern inputs and machinery. Jointly they can afford tractors, improved seeds, fertilizers and irrigation that individual small farmers could not.
- Overcomes fragmentation. It solves the problem of small, scattered and uneconomic holdings.
- Better credit and marketing. The society can obtain institutional credit and market the produce more effectively. …
- CBSE 2020Set ANNUAL2 marksQ.Write a short note on: Ryotwari System
›Reveal solutionSolution
The Ryotwari system was a British land-revenue arrangement, introduced mainly in the Madras and Bombay presidencies by Thomas Munro, under which the cultivator (ryot) was treated as the landowner and paid revenue directly to the government with no zamindar in between. This is an AP Intermediate 2nd-year Economics topic on land tenure and agricultural reforms.
The Ryotwari system was one of the three main land-revenue systems established by the British in India (the others being the Zamindari and Mahalwari systems). Its features were:
- It was introduced first in the Madras and Bombay presidencies, mainly through the efforts of Sir Thomas Munro in the early nineteenth century, and later extended to Assam and other regions.
- The individual cultivator, known as the ryot, was recognised as the owner of the land he tilled.
- The ryot paid land revenue directly to the government, with no intermediary such as a zamindar between him and the state.
- The revenue was fixed on the land and was usually high, and the ryot could be evicted if he failed to pay it.
- The settlement was made directly with the cultivator and was revised periodically. …
- CBSE 2019Set ANNUAL2 marksQ.Write a short note on: Marketable surplus
›Reveal solutionSolution
Marketable surplus is the part of farm output that remains after the farmer keeps enough for his family's consumption, seed, cattle feed and payments in kind, and which is available for sale in the market to feed the non-farming population.
Marketable surplus is studied in the Agriculture Sector topic of the AP Intermediate 2nd-year Economics course (aligned with the NCERT/CBSE commerce curriculum).
Meaning and importance. The total produce of a farmer is partly retained for his own needs — family consumption, seed for the next crop, feed for cattle and payments made in kind to labourers — and the remaining part is sold in the market. This part that is actually offered for sale is called the marketable surplus. A larger marketable surplus is important because it feeds the growing non-agricultural and urban population, supplies raw materials to industry and raises the cash income of farmers. The size of the marketable surplus depends on the level …
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