Ch 4Sales Promotion — Class 11 Salesmanship, concept-first.

Sales promotion refers to those marketing activities — other than personal selling and advertising — that stimulate consumer buying and improve the effectiveness of dealers, by offering a short-term e…

The broad aim of all sales promotion is to increase sales by giving buyers and sellers an extra reason to act at once.

The measures or techniques of sales promotion are the actual devices a firm uses to carry out its promotional objectives.

Advertising is any paid form of non-personal presentation and promotion of ideas, goods or services by an identified sponsor, carried to the public through the mass media.

Advertising performs a number of functions that benefit the manufacturer, the trader and the consumer alike. They may be grouped as follows.

Advertising can be classified in several ways, according to its purpose, the audience it addresses, and the geographical area it covers.

The advertising media are the channels or vehicles that carry the advertiser's message to the audience.

An advertising agency is a specialised, independent business organisation that plans, prepares and places advertisements on behalf of its clients (the advertisers), and renders allied services connect…

Although advertising renders great service to business and to buyers, it has also been the target of serious criticism.

In the modern world advertising has grown from a mere aid to selling into a powerful force that touches business, the consumer, the media and society as a whole.