Q.Describe the important techniques (measures) of sales promotion aimed at consumers.

Consumer-promotion techniques are the devices used to induce the final buyer to try, switch to or buy more of a product.

The consumer-promotion measures are the devices aimed at the final buyer.

• Free samples — small free quantities so a buyer may try a product; common at a launch (a sachet of a new shampoo).
• Coupons — certificates giving a stated saving on purchase; they encourage trial and repeat buying.
• Price-off offers (discounts) — a temporary cut in the marked price giving an immediate saving.
• Premium (gift) offers — a free or low-priced article given with the product, inside the pack, attached to it, or against proof of purchase.
• Quantity deals / bonus packs — "buy two, get one free" or "20% extra" — more quantity at the same price.
• Contests and prize competitions — the buyer completes a slogan or answers a question for a prize, building interest.
• Lucky draws and free gifts — entry into a draw on purchase.
• Money-back guarantee — a promise to refund if the buyer is not satisfied, reducing the risk of trying a new product.
• Fairs and exhibitions — products displayed, demonstrated and sold, and orders booked.
• Point-of-purchase (POP) displays — posters, stands and displays at the counter where the buyer decides.
• Free demonstration and after-sales service — free installation, demonstration or servicing that reassures buyers of durable goods.

Do not mix up consumer measures with dealer measures. Trade discounts and display allowances are aimed at dealers, not consumers; the question asks specifically for consumer-directed techniques.