Q.Describe the different types (kinds) of advertising.

Advertising can be classified by its purpose, by the audience it addresses and by the area it covers.

Advertising is classified from several angles.

A. By purpose

• Product advertising — promotes a product or brand to sell it. It is of three kinds:
  • Informative (pioneering) — for a new product, to make it known and create primary demand.
  • Persuasive (competitive) — to build preference for the firm's brand over rivals.
  • Reminder — for an established product, to keep its name before the public.
• Institutional (corporate) advertising — promotes the firm itself, its name and reputation, to build goodwill rather than to sell a particular product.

B. By audience addressed

• Consumer advertising — aimed at the final household buyer.
• Industrial advertising — aimed at firms that buy goods for production.
• Trade advertising — aimed at wholesalers and retailers.
• Professional advertising — aimed at professionals who recommend products.

C. By area covered

• Local, regional, national and global (international) advertising, according to whether the market is a town, a region, the whole country or several countries.

D. Other classifications

• Primary-demand vs. selective-demand advertising — promoting a whole class of product versus one particular brand. …

Students often give only one basis of classification. State at least the three main bases — purpose, audience and area — with examples of each type. Also do not confuse institutional …