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Q.Explain the principle of unity of direction.

ChseodishaCHSE Odisha Plus Two (Class 12) Commerce Board 2019Subjective· 2mImportance★★★★★
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Unity of direction = one head and one plan for a group of activities with the same objective.

According to Fayol's principle of unity of direction, each group of activities having the same objective must have one head and one plan. For example, all marketing activities should be under one marketing manager working to one marketing plan. This ensures unity of action, avoids duplication of effort and keeps everyone moving towards the common goal. It is different from unity of command (one subordinate, one boss): unity of direction concerns the organisation of activities, while uni …

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