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Statistics · Class 11 Commerce

Ch 1Collection of Data — Class 11 Statistics, concept-first.

Every statistical study — whether it is a shopkeeper tracking daily sales, the government estimating unemployment, or a company testing whether a new packaging design sells better — begins with the same first step: collecting data.

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Key concepts

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Primary Data and Methods of Collection

Primary data is collected for the first time, directly for the purpose of the present study, using methods such as Direct Personal Investigation, Indirect Oral Investigation, the Mailed Questionnaire Method, the Schedule…

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Chapter contents

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What Statistics Studies, and Why Data Collection Comes First

Every statistical study — whether it is a shopkeeper tracking daily sales, the government estimating unemployment, or a company testing whether a new packaging design sells better — begins with the sa…

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Primary Data and Its Methods of Collection

Primary data is data collected for the first time, directly from the units of the investigation (people, households, firms), specifically for the purpose of the study at hand.

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Secondary Data and Its Sources

Secondary data is data that already exists — it was collected by some other person, organisation, or agency for their own purpose, at an earlier time, and the present investigator simply makes use of…

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Census Method versus Sample Method

Once it is decided that data must be collected, a further basic choice arises: should every single unit of the population be studied, or only a part of it?

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The Questionnaire — Design and Editing of Data

A questionnaire is a formally structured list of questions prepared in advance to collect specific information from respondents, used in several of the primary-data methods above (mailed questionnaire…

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