Q.Point out what is wrong with the following questionnaire item, and rewrite it as a better question: "Don't you agree that spending too much time on mobile phones is harmful for students?"
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Start your 14-day free trial to unlock the full solution →Step 1 — Identify the flaw. The phrase "Don't you agree that...harmful" frames the issue with a built-in value judgement ("harmful") and phrases the question so that agreeing feels like the natural, expected response. This is a classic leading question — one of the qualities a good questionnaire must specifically avoid (per this chapter's list of qualities of a good questionnaire), because it distorts genuine opinion rather than measuring it.
Step 2 — Explain why this matters for data quality. If enough respondents answer leading questions the way they are nudged to, the collected data will show artificially inflated agreement — a form of non-sampling error introduced at the design stage, before any respondent is even contacted, and one that even a perfect sample and a perfect enumerator cannot fix afterward.
Step 3 — Rewrite the question neutrally. A neutral version should present the issue without suggesting an answer, and ideally offer clear, simple response options for easy tabulation: "In your opinion, does spending a large amount of time on mobile phones affect students' studies? (Yes / No / No effect)." …
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