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Q.A consumer consumes only two goods. Explain his equilibrium with the help of utility approach.

(OR)
Why does the law of demand operate?
Jammu Kashmir JkboseJKBOSE Class 12 Annual Regular Examination (Commerce) 2018Subjective· 6mImportance★★★★★
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A consumer buying two goods X and Y reaches equilibrium (the utility-maximising combination) where MUx/Px = MUy/Py = MUm, given diminishing marginal utility — this is the Law of Equi-Marginal Utility.

Consumer's equilibrium — utility (cardinal) approach

Assumptions: utility is cardinally measurable (in 'utils'), the marginal utility of money stays constant, utilities of the two goods are independent, and marginal utility diminishes as more units of a good are consumed.

The consumer's income (M) is spent entirely on X and Y: M = Px·Qx + Py·Qy.

Equilibrium condition: the consumer keeps reallocating spending between X and Y until

MUx / Px = MUy / Py = MUm

Reasoning: if MUx/Px > MUy/Py, the consumer gets more utility per rupee from X than from Y, so it pays to buy more of X and less of Y. As more X is bought, MUx falls (diminishing marginal utility); as less Y is bought, MUy rises. This reallocation continues until the marginal utility per rupee is equalised across both goods — this is the Law of Equi-Marginal Utility (Gossen's Second Law). At this point, no further reallocation of the same income can raise total utility, so the consumer is in equilibrium. The second-order condition for a true maximum (not minimum) is that marginal utility must be diminishing for both goods.

OR — Why does the Law of Demand operate?

The Law of Demand states that, other things remaining constant, the quantity demanded of a commodity is inversely related to its price. It operates because of:

  1. Law of Diminishing Marginal Utility — as a consumer buys more units, the marginal utility from each additional unit falls, so the consumer is willing to buy more only if the price also falls. …

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