Q.Define a marketing co-operative society and state any two of its objectives.

A marketing co-operative society is a producers' body for selling produce collectively, and its objectives centre on getting members a fair price and freeing them from middlemen.

Definition: A marketing co-operative society is a voluntary association of producers — mainly farmers — who join together to market their produce jointly, on the principle of self-help and mutual help, so as to secure a fair price by pooling their produce and reducing the role of middlemen, and by carrying out marketing functions (storage, grading, transport, sale) collectively.

Two objectives:

1. To secure a fair and remunerative price — to ensure members receive a reasonable price for their produce, closer to the price the final consumer actually pays.
2. To eliminate exploitation by middlemen — to free members from dependence on commission agents and traders who would otherwise take a large share of the value of the produce. (Other valid objectives include increasing members' bargaining power, providing marketing facilities such as storage and transport, avoiding distress selling, supplying market information, and promoting members' economic welfare.)
   ✓Final answer

   A marketing co-operative society is a voluntary association of producers formed to market their produce jointly for a fair price by reducing middlemen. Two objectives: (i) securing a fair/remunerative price for members, and (ii) eliminating exploitation by middlemen.

Students sometimes give only a one-line definition and forget to state the objectives asked for, or state objectives that actually belong to a different type of society (such as a consumers' co-operative) — keep the objectives tied to marketing producers' produce for a fair price.