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Exercises · Q7

Q.Distinguish between Wholesale Trade and Retail Trade (any four points).

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BasisWholesale TradeRetail Trade
BuyerRetailers / other tradersFinal individual consumer
Quantity soldLarge, bulk lotsSmall quantities suited to personal use
Capital requiredGenerally largerGenerally smaller (barring large-format retail)
LocationGodown/warehouse, away from residential centresClose to consumers, in market localities
Range of goodsUsually one line or related groupUsually a wide, varied assortment
Position in chainLink between producer and retailerLast link, reaches the final consumer

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