Q.In the price range where price elasticity of demand for a commodity is greater than 1, what happens to a seller's total revenue if the seller RAISES the price? Explain using the Total Outlay Method.
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Start your 14-day free trial to unlock the full solution →The Total Outlay Method's rule states: when demand is relatively elastic (), a rise in price causes total outlay (equivalently, the seller's total revenue, since total outlay by buyers is exactly the seller's total sales revenue) to FALL, while a fall in price causes total outlay to RISE.
The reasoning: means the PERCENTAGE change in quantity demanded is LARGER than the percentage change in price. So if the seller raises price, quantity demanded falls by a proportionately LARGER amount than the price rise — and since Total Revenue = Price Quantity, a large enough fall in quantity more than cancels out the higher per-unit price, so total revenue FALLS overall. …
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