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Organisation of Commerce and Management · Ch 3 — Entrepreneurship Development

Qualities of a Successful Entrepreneur

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Qualities of a Successful Entrepreneur

Not everyone who starts a business succeeds at it — running a venture successfully calls for a particular combination of personal qualities. Balbharati's HSC Commerce syllabus highlights the following as the defining characteristics of a successful entrepreneur.

Risk-taking ability. An entrepreneur must be willing to commit money, time and effort to a venture whose outcome is uncertain. This is not the same as reckless gambling — successful entrepreneurs take calculated or moderate risk, meaning they study the situation, weigh the likely gains against the likely losses, and only then commit resources. A person who avoids all risk will never start anything new; a person who takes wild, unplanned risk usually fails quickly — the successful entrepreneur sits between these two extremes.

Innovativeness. Successful entrepreneurs constantly look for new ideas — a new product, a better process, a cheaper way of producing something, or a new way of reaching customers. Innovation is what differentiates a genuine entrepreneur from someone who merely copies an existing business without adding anything of their own; it is also what keeps a business competitive once it is running, since markets and customer needs keep changing.

Self-confidence. Entrepreneurs frequently work without the safety net of a guaranteed salary, established brand name, or senior management to fall back on. Strong self-belief allows them to make decisions under uncertainty, to persist when early results are discouraging, and to convince employees, lenders and customers to trust in the venture.

Perseverance (hard work and persistence). Very few ventures succeed on the first attempt or without setbacks. Entrepreneurs need the persistence to keep working through failures, cash-flow problems, and slow initial growth, learning from each setback rather than giving up.

Opportunity-seeking ability. A successful entrepreneur is alert to gaps in the market — an unmet customer need, an inefficiency in an existing process, or a new trend — and is able to convert that observation into a workable business idea before someone else does.

Leadership ability. As the enterprise grows, the entrepreneur must recruit, motivate, and coordinate employees, and must be able to communicate the venture's goals clearly enough that a team is willing to work towards them. …

Definition 1Calculated (moderate) risk

Risk that has been assessed and weighed before being taken, as opposed to reckless or unplanned risk-taking — the hallmark of a genuine entrepren …