Q.A perfectly competitive firm has and . If the market price falls to Rs. 12 per unit, should the firm continue producing or shut down in the short run? Show your reasoning with the relevant cost figures at the firm's best available output.
, so .
Setting at the given price of Rs. 12:
At : , so . , so .
Comparing the given price to AVC: , so the firm should CONTINUE producing — it earns Rs. 1 per unit over and above variable cost, which goes toward covering part of its fixed cost. However, since is far below , the firm is making a substantial overall LOSS () — continuing is still the loss-MINIMISING choice, not a profitable one, because shutting down would mean losing the entire Rs. 80 fixed cost instead of only Rs. 79.
At the best available output (Q=1), AVC = Rs. 11 is below the price of Rs. 12, so the firm should continue producing despite an overall loss of Rs. 79 — shutting down would mean a larger loss equal to the full Rs. 80 fixed cost.
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