Question 14 of 20
Q.(a) Distinguish between an Entrepreneur and an Intrapreneur.
(OR)
(b) Apart from goods and services, explain any five items that can be marketed.
Puducherry TnboardTamil Nadu HSC (DGE) Commerce Board 2020Subjective· 5mImportance★★★★★
70% · 14/20 Questions
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Start your 14-day free trial to unlock the full solution →(a) Entrepreneur = independent owner using own capital and bearing full risk; Intrapreneur = employee innovating inside a company using its resources with limited risk. (b) Besides goods and services, one can market persons, places, ideas, events and organisations.
(a) Entrepreneur vs Intrapreneur (any five differences):
| Basis | Entrepreneur | Intrapreneur |
|---|---|---|
| Status | Independent – starts and owns his own enterprise | An employee working within an existing organisation |
| Capital | Arranges and invests his own capital | Uses the company's funds and resources |
| Risk | Bears the full business risk himself | Bears limited or no financial risk (borne by the company) |
| Reward | Enjoys the entire profit | Gets salary, incentives or rewards from the employer |
| Operation | Works in the open market, free to decide | Works within the framework and rules of the organisation |
| Dependence | Self-dependent for resources | Depends on the organisation for resources and support |
(b) Items other than goods and services that can be marketed (any five):
- Persons (Person marketing): marketing of individuals such as politicians, film stars, sportspersons or professionals to build their image.
- Places (Place marketing): promoting tourist spots, states or cities to attract tourists, investment or residents. …
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