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Exercises · Q11

Q.How will a change in price of coffee affect the equilibrium price of tea? Explain the effect on equilibrium quantity also through a diagram.

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Coffee and tea are substitute goods. A change in the price of coffee shifts the demand curve for tea, which changes both the equilibrium price and quantity of tea in the same direction as the demand shift.

The Concept: Substitutes and Demand Shifts

Coffee and tea are classic examples of substitute goods — products that can be used in place of each other. When the price of one substitute rises, consumers naturally switch to the other, increasing its demand. When the price falls, they switch back, decreasing demand for the other.

This is not about the supply of tea changing. The entire effect comes from a shift in the demand curve for tea, while the supply curve of tea remains fixed. The equilibrium moves along the supply curve to a new price-quantity pair.

Two Scenarios: Price of Coffee Rises vs. Falls

1. Price of Coffee Rises

Suppose the price of coffee increases. Coffee becomes more expensive relative to tea. Many consumers will substitute away from coffee and start buying tea instead. This causes the demand for tea to increase — the demand curve shifts to the right (from D0D_0 to D1D_1).

At the original equilibrium price of tea, there is now excess demand. Sellers respond by raising the price. As the price rises, quantity supplied increases along the supply curve. The new equilibrium is at a higher price and a higher quantity of tea.

Watch out

Do not confuse a movement along the demand curve (caused by a change in tea's own price) with a shift of the demand curve (caused by a change in the price of a related good like coffee). Here, the demand curve shifts; the movement along the supply curve is the result of that shift.

2. Price of Coffee Falls

Now suppose the price of coffee falls. Coffee becomes cheaper relative to tea. Consumers who previously drank tea may switch to coffee. This causes the demand for tea to decrease — the demand curve shifts to the left (from D0D_0 to D2D_2).

At the original equilibrium price, there is now excess supply. Sellers lower the price to clear their stock. As the price falls, quantity supplied contracts along the supply curve. The new equilibrium is at a lower price and a lower quantity of tea.

The Diagram (Described in Words)

Imagine a standard demand-supply graph for the tea market. The vertical axis is the price of tea (PTP_T), the horizontal axis is the quantity of tea (QTQ_T). The supply curve (SS) is upward sloping. The initial demand curve (D0D_0) intersects SS at point E0E_0, giving equilibrium price P0P_0 and quantity Q0Q_0.

  • When coffee price rises: The demand curve shifts right to D1D_1. The new intersection with SS is at E1E_1, with a higher price P1P_1 and higher quantity Q1Q_1. …

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