Worked Examples · Example 1
Q.
The monthly advertising expenditure (, in ₹'000) and the corresponding sales (, in ₹ lakh) of a company over 5 months are given below. Find Karl Pearson's coefficient of correlation between advertising expenditure and sales.
| Month | 1 | 2 | 3 | 4 | 5 |
|---|---|---|---|---|---|
| Advertising expenditure () | 1 | 2 | 3 | 4 | 5 |
| Sales () | 2 | 4 | 5 | 4 | 5 |
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✓ Free question
Step 1 — Find the means. . .
Step 2 — Tabulate deviations, their product, and their squares.
| 1 | 2 | −2 | −2 | 4 | 4 | 4 |
| 2 | 4 | −1 | 0 | 0 | 1 | 0 |
| 3 | 5 | 0 | 1 | 0 | 0 | 1 |
| 4 | 4 | 1 | 0 | 0 | 1 | 0 |
| 5 | 5 | 2 | 1 | 2 | 4 | 1 |
| Total | 6 | 10 | 6 |
Step 3 — Apply the formula.
Independent check (direct method). . , . Using : numerator ; denominator . — matches exactly.
✓Final answer
, indicating a fairly strong positive correlation between advertising expenditure and sales.
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