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Very Short Answer Questions · Q6

Q.What is meant by a "channel of distribution"?

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✓ Free question

A channel of distribution is the route or path, consisting of a set of interdependent organisations and individuals (such as wholesalers, retailers, and agents), through which a product physically moves and changes ownership on its way from the manufacturer to the final consumer. It is also called a trade channel or marketing channel, and its purpose is to close the gaps of place, time, and possession that exist between where and when a product is made and where and when it is actually wanted by the consumer.

✓Final answer

A channel of distribution is the route through which a product moves, with the help of one or more middlemen, from the manufacturer to the final consumer.

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