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Very Short Answer Questions · Q7

Q.Mention any two functions performed by middlemen in a channel of distribution.

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Middlemen in a distribution channel perform several genuine functions. Two of these are:

  1. Breaking bulk: a wholesaler buys goods from the manufacturer in large, factory-sized quantities and divides this bulk into the smaller lots that individual retailers require, and retailers further divide these lots into single units for consumers.
  2. Storage/warehousing: since goods are often produced in large batches at one point in time but consumed gradually, middlemen hold stock in godowns and shops, bridging the time gap between production and eventual consumption. …

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