Q.Why is telemarketing regulated in India? Name the mechanism used to protect consumers from unwanted calls.

Telemarketing's low cost per contact makes it easy to overuse, which is exactly why it needs regulation to protect consumers.

Telemarketing is inexpensive per contact and allows immediate two-way conversation, which is exactly why, left unregulated, firms tend to overuse it — bombarding consumers with unsolicited calls at any time of day, which is widely experienced as intrusive and a nuisance rather than helpful information.

To protect consumers, India's telecom regulator, the Telecom Regulatory Authority of India (TRAI), operates the National Customer Preference Register, popularly known as the Do Not Disturb (DND) registry. A consumer can register their number to block unsolicited commercial calls and SMS messages; telemarketers who call registered numbers without consent can be penalised. This mechanism balances the legit …

Naming a generic "consumer protection law" instead of the specific, correct mechanism (TRAI's DND/National Customer Preference Register) …