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Q.Explain important factors affecting demand.

Uttar Pradesh UpmspUP Board (UPMSP) Intermediate (Commerce) 2023Subjective· 6mImportance★★★★★est
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Demand depends on the good's own price, consumer income, prices of related goods, tastes, expectations and (for market demand) population and income distribution.

The demand for a commodity is affected by several factors. The main ones are:

  1. Price of the commodity itself — Normally, the lower the price the greater the quantity demanded, and vice versa (law of demand). This is the most important determinant.

  2. Income of the consumer — For normal goods, demand rises as income rises; for inferior goods, demand falls as income rises.

  3. Prices of related goods — (a) For substitute goods (e.g. tea and coffee), a rise in the price of one increases the demand for the other. (b) For complementary goods (e.g. car and petrol), a rise in the price of one reduces the demand for the other.

  4. Tastes, preferences and fashion — Favourable changes in tastes, fashion, habits, advertising or climate increase demand, and unfavourable changes reduce it.

  5. Expectations about the future — If consumers expect prices to rise (or their income to rise) in the future, present demand increases; expectations of a price fall reduce present demand.

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