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Examples A.2 · Example 6

Q.Suppose a company plans to produce a new product that incurs some costs (fixed and variable) and let the company plan to sell the product at a fixed price. Prepare a mathematical model to examine the profitability.

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Figure A2.6
Figure A2.6

With xx units produced and sold, fixed cost aa, variable cost bb per unit and selling price ss per unit, the cost is C=a+bxC=a+bx, the income is I=sxI=sx and the profit is P=(s−b)x−aP=(s-b)x-a. The firm breaks even at x=as−bx=\dfrac{a}{s-b}; above it there is profit, and dPdx=s−b\dfrac{dP}{dx}=s-b is the profit earned per extra unit.

Step 1 — Identify. Build a relationship that tells the company, before production, whether and when the new product turns a profit.

Step 2 — Formulate the assumptions. Costs are of two kinds: fixed costs (rent, rates) that do not change with output, and variable costs that grow with output. Assume the variable cost is directly proportional to the number of units produced, and that every unit produced is sold immediately at a fixed price.

Step 3 — The mathematical model. Let

x=units produced and sold,C=total cost,I=income from sales,P=profit.x = \text{units produced and sold},\quad C = \text{total cost},\quad I = \text{income from sales},\quad P = \text{profit}.

With fixed cost aa (rupees) and variable cost bb (rupees per unit),

C=a+bx.(1)C = a + bx. \quad(1)

With selling price ss (rupees per unit),

I=sx.(2)I = sx. \quad(2)

Profit is income minus cost:

P=I−C=sx−(a+bx)=(s−b)x−a.(3)P = I - C = sx - (a + bx) = (s - b)x - a. \quad(3)

Here xx is the independent variable, C,I,PC, I, P are dependent variables, and a,b,sa, b, s are parameters the manufacturer knows.

Step 4 — Solve for the break-even point. The break-even point is where the company makes neither profit nor loss, i.e. P=0P = 0. From (3)(3),

(s−b)x−a=0 ⇒ x=as−b units(s>b).(s-b)x - a = 0 \ \Rightarrow\ x = \frac{a}{s - b}\ \text{units} \qquad (s > b). …

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