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Case Problems · Q8

Q.An online retailer's website mistakenly displays a laptop at ₹25,000 due to a pricing error (the correct price is ₹55,000). A customer places an order and immediately receives an automated "Order Confirmed" email at the ₹25,000 price. The retailer later discovers the error and refuses to honour the sale, wanting to cancel the order. Discuss, with reference to the rules of offer and acceptance, whether a valid contract came into existence. (Supplementary practice content.)

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Cyber Law's scope confirms that a contract formed electronically is governed by the same rules of offer and acceptance that apply to any other contract (Section c) — it does not create a special, different set of rules just because the transaction happened on a website. Applying those ordinary rules here:

Under standard contract-law principles, the mere display of goods with a price on a website (much like goods displayed with a price tag in a shop window) is generally treated as an invitation to treat — an invitation for customers to make offers — rather than an offer itself that a customer can simply 'accept' by placing an order. On this analysis, it is the customer who makes the offer by placing the order at ₹25,000, and it is the retailer who must accept that offer for a binding contract to come into existence.

Whether the retailer's automated 'Order Confirmed' email amounts to a genuine acceptance is the crux of the problem, and depends heavily on what the retailer's own website terms and conditions say. Many e-commerce platforms deliberately word their terms so that an automated confirmation email is only an acknowledgment of receipt of the order, with actual acceptance (and contract formation) stated to occur only at a later stage — commonly when the goods are dispatched. If that is how this retailer's terms are worded, then no binding contract existed at the mistaken ₹25,000 price at the time the error was discovered, and the retailer may lawfully decline to fulfil the order (while, depending on the platform's own consumer-facing conduct rules and the Consumer Protection (E-Commerce) Rules, potentially still owing the customer a proper explanation and prompt refund of any amount already paid). …

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