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Business Studies · Ch 9 — Directing

Elements of Direction

9.5

Elements of Direction

Elements of Direction – A Concept-First Overview

Directing is not a single action. It is a bundle of activities through which a manager guides, coaches, instructs, motivates and leads the people in an organisation towards its objectives. A few everyday examples make this clear: a supervisor explaining to a worker the operations to be carried out on a lathe machine; a mining engineer explaining the safety precautions to be followed inside a coal mine; a managing director declaring a share in profits to managers for their contribution; and a manager who inspires employees by personally playing a lead role in the work.

All such activities can be grouped into four categories, which are the elements of directing:

  1. Supervision
  2. Motivation
  3. Leadership
  4. Communication …