Psychology · Ch 2 — Self and Personality
Behavioural Ratings
Behavioural Ratings
Behavioural ratings are a practical tool used to assess personality, especially in schools and workplaces. Instead of a test, this method relies on the observations of people who know the person well — teachers, supervisors, or close colleagues — and have seen them in action over time.
The rater is asked to place the person into a category based on specific behavioural qualities. These categories might use numbers (like a 1-to-5 scale) or descriptive words (like "rarely," "often," "always"). However, the textbook points out a real problem: using plain numbers or vague adjectives confuses the rater. To make ratings useful, each trait must be clearly defined with precise, observable examples of behaviour — these are called behavioural anchors. For instance, instead of rating "friendliness" on a scale of 1 to 5, you would anchor each point with a concrete description, such as "often starts conversations with new people."
Despite its usefulness, the method has serious limitations, all stemming from the rater's own biases.
The Halo Effect
The most common bias is the halo effect. A single strong trait — either very good or very bad — colours the rater’s entire judgment of the person. If a student is exceptionally punctual, the rater might also rate them as highly honest and hardworking, even without evidence for those traits. One favourable impression creates a "halo" that distorts everything else. …