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Q.Ashish wanted to purchase one LCD TV for his home. He decided to go to various stores selling electronic items to check the available varieties of different brands. One of his friends took him to a manufacturer selling LCD TV at almost half the price. The manufacturer described its various features and insisted that Ashish buys the LCD TV from him. Seeing the features, Ashish decided to buy the TV from him, even when the TV was not having any standardisation mark on it. When Ashish asked for the cash memo, the manufacturer discouraged him, saying that it will attract additional tax. He further told Ashish not to worry and promised that if there would be any problem with the TV, he would replace it immediately. The TV started malfunctioning within a month and Ashish asked for its replacement. The manufacturer refused to replace the LCD TV, telling him that the problem is due to mishandling of the TV. Ashish decided to file a complaint in the Consumer Court against the manufacturer.

(i) Identify and explain two consumer rights discussed in the above case.
(ii) State two consumer responsibilities that Ashish did not fulfil while buying the LCD TV.
CBSECBSE Class XII Board 2024Subjective· 6mImportance★★★★★
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The case illustrates the Right to Safety (Ashish bought an LCD TV with no standardisation mark) and the Right to Seek Redressal (he filed a complaint in the Consumer Court when the faulty TV was not replaced). The responsibilities he failed to fulfil were buying standardised, quality-marked goods and insisting on a cash memo.

Consumer protection gives buyers a set of rights and expects them to shoulder some responsibilities in return. This CBSE Class 12 Business Studies case on Ashish and his LCD TV brings out both sides clearly.

(i) Two consumer rights discussed

1. Right to Safety

The right to safety means the consumer has the right to be protected against goods and services that are hazardous to life and health. This matters most for electrical and electronic appliances, which can be dangerous if they do not meet safety norms. For such goods, a standardisation mark like the ISI mark is an assurance that the product conforms to prescribed quality and safety standards. In the case, Ashish bought the LCD TV 'even when the TV was not having any standardisation mark on it.' By purchasing an unmarked electrical appliance, the safety of the product could not be assured — the right to safety is the right in question here.

2. Right to Seek Redressal

The right to seek redressal means the consumer has the right to get relief when a product or service falls short of expectations — this can take the form of repair, replacement or compensation, and the consumer can approach the appropriate consumer court. In the case, the TV 'started malfunctioning within a month,' the manufacturer 'refused to replace the LCD TV,' and so 'Ashish decided to file a complaint in the Consumer Court against the manufacturer.' This is a direct exercise of the right to seek redressal.

Important

The right to safety protects the consumer before the purchase (through quality marks), while the right to seek redressal protects the consumer after the purchase (through the consumer courts).

(ii) Two consumer responsibilities Ashish did not fulfil

1. Responsibility to buy standardised (quality-marked) goods …

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