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Q.Ritika wanted to buy a new washing machine. She visited ‘Elec Duniya’, a large electronics store. She saw there many different brands and models on display like KM, Neo, Unipool, INH etc. The salesperson at the store explained the differences in quality, brand reputation and prices of different washing machines. Ritika could now compare fully automatic, semi-automatic, top load and front load washing machines. The salesperson encouraged her to take her time, check different brands and resolve her queries. Ritika also went to another shop nearby to compare prices and features of different washing machines. After comparing all the available options, Ritika chose a ‘Neo’ front load washing machine because it offered the best features within her budget. The consumer right exercised by Ritika in the above case is : (A) Right to be heard (B) Right to be assured (C) Right to consumer education (D) Right to seek redressal

CBSECBSE Class XII Board 2026MCQ· 1mImportance★★★★★
✓ Free question

Among the four options given, Ritika exercises the Right to Consumer Education — she gathers knowledge about the products, compares brands and prices, and makes a well-informed choice. The answer is (C).

The Consumer Protection framework in India recognises six consumer rights: the right to safety, the right to be informed, the right to choose, the right to be heard, the right to seek redressal, and the right to consumer education. This question asks which of these Ritika exercised, but note that the option list here does not include the 'right to choose'; it offers the right to be heard, a (non-standard) 'right to be assured', the right to consumer education, and the right to seek redressal. We must therefore identify the recognised right, from the given options, that her conduct best reflects.

Look closely at what Ritika actually does:

  • The salesperson explains the differences in quality, brand reputation and prices of the various machines.
  • She is able to compare fully automatic, semi-automatic, top-load and front-load models.
  • She is encouraged to take her time, check different brands and resolve her queries.
  • She even visits another shop to compare prices and features before deciding.

Every one of these actions is about acquiring knowledge and becoming a well-informed buyer. That is precisely what the Right to Consumer Education protects: the consumer's right to acquire the knowledge and skill to be an informed consumer throughout life, so that an intelligent and wise buying decision can be made. Ritika uses information and awareness — not a complaint mechanism — to reach her decision.

Why the other options do not fit:

  • (A) Right to be heard applies when a consumer voices a grievance or has her interests represented; Ritika has no complaint at the pre-purchase stage.
  • (B) Right to be assured is not one of the recognised consumer rights — it is a distractor.
  • (D) Right to seek redressal is exercised only after a loss or defect, when the consumer seeks compensation or replacement; nothing has gone wrong here.
✓Final answer

The consumer right exercised by Ritika is (C) Right to consumer education, as she acquires the information and awareness needed to compare options and make a well-informed purchase. This is a frequently asked case-based question in CBSE Class 12 Business Studies (Consumer Protection).

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