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Q.Ramesh wanted to buy a room heater as it had become extremely cold. He went to the nearby market in search of a good room heater. He first visited a few big shops selling branded heaters and checked the design, quality and the price. Walking through the market he saw a road side shop displaying an attractive room heater. He walked into the shop to enquire about the room heater. The shopkeeper demonstrated how the heater worked and simultaneously explained its qualities like its rotating function, auto-cut etc. Ramesh asked about its price and decided to buy it, as in comparison to other room heaters, it was cheaper and had various additional features. However while focusing on the price and features, he did not check the ISI mark or the label which displayed the date of manufacturing, safety features, directions for use etc. The right exercised by Ramesh in the above case is : (A) Right to choose/be assured (B) Right to be heard (C) Right to consumer education (D) Right to safety

CBSECBSE Class XII Board 2026MCQ· 1mImportance★★★★★
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Ramesh exercised his Right to Choose by comparing different heaters across shops and selecting the one that best suited his needs based on price, features, and quality.

Consumer rights exist to protect buyers in the marketplace, ensuring they can make informed decisions without exploitation. The Consumer Protection Act recognizes six fundamental rights, and understanding which right applies in a given situation requires looking at what the consumer actually did, not what they should have done.

Ramesh's journey through the market tells a clear story. He didn't walk into the first shop and buy whatever was thrust at him. Instead, he visited multiple big shops, examined branded heaters, compared their design, quality, and price. Then he spotted the roadside shop, inquired about the heater there, watched the demonstration, listened to the shopkeeper's explanation of features, and weighed all this information before making his purchase decision. The critical action here is comparison and selection from competing alternatives.

The Right to Choose (also called the Right to be Assured of access to a variety of goods and services at competitive prices) means exactly this: a consumer can select from a range of products and is not forced to accept a single option or a monopolistic offering. Ramesh exercised this right fully — he had access to multiple sellers, multiple brands, and multiple price points, and he made his choice based on his own assessment of value.

Now, it's worth noting what Ramesh did not do, because the question subtly tests whether you confuse rights exercised with rights ignored:

  • He did not check the ISI mark, manufacturing date, or safety instructions — so he failed to properly use the Right to Safety (protection against hazardous goods) and the Right to Information (access to complete product details).
  • He did not file a complaint or voice dissatisfaction — so the Right to be Heard (redressal of grievances) was not in play.
  • The Right to Consumer Education refers to acquiring knowledge about rights and responsibilities, not the act of shopping itself. …

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