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Q.How do gradient normality of demand curve occurs?

Chhattisgarh CgbseCGBSE Chhattisgarh Higher Secondary Class 12 (Commerce) 2023Subjective· 1mImportance★★★★★est
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The demand curve slopes down (negative gradient) due to diminishing marginal utility, the income effect and the substitution effect.

The demand curve normally slopes downward from left to right, showing an inverse relation between price and quantity demanded. This normal negative gradient occurs for three main reasons:

  1. Law of diminishing marginal utility — As a consumer buys more units, each extra unit gives less satisfaction, so he is willing to buy more only if the price is lower.
  2. Income effect — A fall in the price of a good raises the consumer's real income (purchasing power), enabling him to buy more of it. …

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