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Exercises · Q13

Q."A good selection of enterprise matches a real opportunity with the entrepreneur's own capabilities." Explain this statement.

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The statement highlights that selecting an enterprise has two sides that must fit together.

The opportunity side (external). There must be a genuine, lasting demand for the product or service — a real need in the market that the enterprise can meet at a profit. Without demand, even a well-funded venture will fail.

The capability side (internal). The entrepreneur must be able to resource and run the venture — arranging capital, raw materials, skilled labour and a suitable location, and having the interest, skill and experience the business needs. Without this ability, even a promising opportunity cannot be turned into a successful enterprise.

Why both must match.

  • A great opportunity that the entrepreneur cannot resource (too much capital or technical skill needed) is a poor choice.
  • A well-resourced idea for which there is no demand is equally poor.
  • The best enterprise sits where the opportunity and the entrepreneur's ability overlap — a venture that the market wants and the entrepreneur can realistically deliver. …

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