Q.Explain the importance of salesmanship to the producer, the consumer and society.

Salesmanship benefits far more than the salesman himself — its value is best seen from three points of view.

The importance of salesmanship can be shown from three angles.

(i) Importance to the producer / manufacturer.

• Creates and increases demand by explaining a product's uses and turning latent needs into purchases.
• Introduces new products, overcoming the resistance that unfamiliar goods meet.
• Ensures continuous sales, which lets the factory produce steadily, use full capacity and lower unit costs.
• Provides market feedback on customer likes, complaints and competitor activity.
• Helps meet competition by winning and holding customers in a crowded market.

(ii) Importance to the consumer.

• Guides buying decisions with information and honest advice, helping the buyer choose the right product.
• Educates the consumer about new products and their correct use, raising his standard of living.
• Saves the buyer's time and effort by bringing suitable choices to him.

(iii) Importance to society and the economy.

• Generates employment, offering a career to a very large number of people. …

Students often list points for only one group (usually the producer) and forget the consumer and society. The question explicitly asks for all three — organise the answer under three cle …