Q.Explain the various types of salesmen.

Salesmen differ by whom they work for and whom they sell to, and classifying them shows how different their required skills are.

Salesmen may be classified according to the employer they serve and the market they reach.

1. Manufacturer's salesmen. Employed by the producer to sell its goods to wholesalers, retailers or industrial users. Two sub-types:

• Pioneer / creative salesmen — introduce new products and create fresh demand, facing resistance and needing great persuasive skill.
• Dealer-servicing salesmen — call regularly on existing dealers to take repeat orders, help with displays and maintain the relationship.

2. Wholesaler's salesmen. Employed by wholesalers to sell a wide range of goods to retailers; they book repeat orders, extend credit and advise retailers.

3. Retailer's salesmen. Employed by retail shops to deal with the final consumer. Two sub-types:

• Counter (indoor) salesmen — serve customers who come into the shop; courtesy and quick service are key.
• Travelling / outdoor salesmen — go out to the customer (door-to-door); initiative and persuasion matter most.

4. Specialty salesmen. Sell high-value or technical specialty goods (insurance, machinery, real estate); need deep knowledge and strong persuasion. …

Students sometimes list only 'indoor and outdoor' and stop there. Give the fuller classification by employer/market as well, and explain each type in a line rather than merely naming it. Do not confuse a pioneer s …