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MCQs · Q12

Q.Under perfect competition, the average revenue (AR) curve of an individual firm is:

(a) downward sloping,
(b) a horizontal straight line,
(c) upward sloping,
(d) U-shaped.
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✓ Free question

A perfectly competitive firm cannot influence the market price; it sells any quantity at the single ruling price. Since AR=TR/Q=PAR = TR/Q = P and price is constant, average revenue is the same at every output, so the AR curve is a horizontal straight line at the market price (and coincides with the MR curve).

  • (a) downward sloping — this is AR under imperfect competition, where price must be cut to sell more; not the competitive case.
  • (b) a horizontal straight line — correct: constant price means constant AR.
  • (c) upward sloping — describes the supply curve, not a revenue curve.
  • (d) U-shaped — describes average cost, not average revenue.
✓Final answer

(b) a horizontal straight line — a competitive firm's AR equals the constant market price at all outputs.

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