Q.Who is Supreme in the market ?

The customer is supreme in the market, so the correct answer is option (b).

Explanation:

• Under the modern marketing concept, the entire business is organised around satisfying the buyer's needs and wants. The saying "the customer is king" captures this — the customer is supreme in the market, because it is the customer's demand that decides what is produced, at what price, and how it is distributed and promoted. …