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Question 15 of 23

Q.Who is supreme in the market ?

(a) Wholesaler
(b) Customer
(c) Retailer
(d) Seller
Puducherry TnboardTamil Nadu HSC (DGE) Commerce Board 2022MCQ· 1mImportance★★★★★
65% · 15/23 Questions
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The customer is supreme in the market, so the answer is (b).

In the modern marketing outlook, the customer is regarded as the most important person — the "king" of the market. All marketing activities, from producing goods to pricing, distribution and promotion, are directed towards understanding and satisfying customers, because the survival and growth of a business depend on them.

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