Q.The marketer initially wants to know in the marketing is ______.

A marketer's first concern is understanding the needs of the customers, so the correct option is (c).

Modern marketing is customer-oriented. Before designing a product or planning any marketing effort, the marketer must identify the needs and wants of customers, because the entire purpose of marketing is to satisfy those needs profitably. Knowing customer needs guides decisions on the product, its features, price, promotion and distribution. The customer's background or qual …