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Case Problems · Q12

Q.Kalyani, a college graduate, noticed that working parents in her locality struggled to find reliable, affordable tiffin services for their children's school lunches. She researched the idea for several months, checked whether enough parents would actually pay for the service before investing any money, then borrowed a small amount of capital, rented a small kitchen, hired two cooks, and launched a daily tiffin-delivery service. Within a year she had adapted her menu twice based on customer feedback and had begun supplying two more localities. Identify, with reasons,

(i) which characteristics of an entrepreneur Kalyani displayed, and
(ii) which stages of the entrepreneurial process are visible in this case.
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This case illustrates both the personal qualities of an entrepreneur and the stages of the entrepreneurial process working together in a real situation.

(i) Characteristics displayed by Kalyani:

  • Vision and foresight — she noticed an unmet need (reliable tiffin service for working parents) that others had not acted on.
  • Initiative — she acted on this observation rather than waiting for someone else to do so.
  • Risk-bearing capacity — she borrowed capital and rented a kitchen despite the uncertainty of whether the venture would succeed.
  • Sound decision-making — she checked willingness to pay before investing money, showing a careful, deliberate approach.
  • Flexibility and adaptability — she changed her menu twice in response to customer feedback rather than sticking rigidly to her original plan.
  • Organising and managerial ability — she brought together a kitchen, cooks, and a delivery system into a functioning enterprise.

(ii) Stages of the entrepreneurial process visible in the case:

  • Opportunity identification — noticing that working parents lacked a reliable tiffin option.
  • Feasibility analysis — researching the idea for several months and checking whether enough parents would pay before committing money.
  • Mobilising resources — borrowing capital, renting a kitchen, and hiring cooks. …

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