Q.Priya has an idea to open a cloud-kitchen delivering Maharashtrian thalis in Pune. Before investing any money, she surveys nearby offices and residential societies, checks how many similar kitchens already operate in the area, and roughly estimates the likely number of daily orders and the costs of running the kitchen. Which stage of the entrepreneurial process is Priya carrying out?
(A) Launching the enterprise
(B) Feasibility and opportunity analysis
(C) Resource mobilisation
(D) Growth and expansion

Priya has an idea already and is now checking, before committing any money, whether that idea is actually workable — studying demand, competition and likely costs — which is precisely the feasibility and opportunity analysis stage.

The entrepreneurial process moves from idea generation, to feasibility and opportunity analysis, to preparing a business plan, to mobilising resources, to launching, and then to growth. The case states that Priya already has the idea (a cloud-kitchen for Maharashtrian thalis) and describes her, before investing any money, surveying potential customers, checking existing competition, and estimating likely orders and costs.

(A) Launching the enterprise — incorrect. Priya has explicitly not yet invested any money or started operations; launching comes only after resources have been mobilised.

(B) Feasibility and opportunity analysis — correct. Surveying demand, checking competition, and estimating costs and revenue before committing money is exactly what feasibility and opportunity analysis involves — testing whether an idea is a genuinely viable business opportunity. …

Students sometimes select 'Resource mobilisation' whenever a case mentions costs or money, without noticing that Priya is only ESTIMATING costs as part of assessing feasibility, not yet actually raising or spending money. Check whether the case descri …