Q.What is green marketing? State any three reasons for its growth.

Green marketing links a product's promotion to a genuine environmental benefit, and several forces together explain why it has become widespread.

Green marketing is the process of marketing a product or service on the basis of real environmental benefits, either in the product itself (biodegradable, energy-efficient, organic) or in how it is produced and distributed.

Three reasons for its growth:

1. Growing consumer environmental awareness — customers increasingly prefer products that do less environmental harm, creating genuine market demand.
2. Government regulation — laws restricting polluting processes or harmful packaging force firms to adopt and then market cleaner alternatives.
3. Competitive pressure — once some firms in an industry successfully market green products, rivals often follow to avoid losing environmentally conscious customers.

Describing any advertisement that merely uses the colour green or the word "eco" as green marketing — the definition requires a genuine underlying environmental benefit, not just green-themed messaging (greenwashing).