Distinguish between green marketing and social marketing.

Question

Accepted Answer

| Basis | Green Marketing | Social Marketing |
|---|---|---|
| What is marketed | A commercial product/service with an environmental benefit | An idea, cause, or behaviour change (health, safety, literacy) |
| Objective | Sell the product while highlighting environmental benefit | Change social attitudes/behaviour for public good |
| Who does it | Businesses, mainly | Governments, NGOs, and businesses (as CSR) |
| Measure of success | Sales of the eco-friendly product | Change in awareness/behaviour, not sales |

Both use standard marketing techniques (targeting, messaging, promotion channels), but green marketing remains a commercial activity aimed at a sale, while social marketing's end goal is a change in society's behaviour or awareness, independent of any product sale.
> [!ANSWER]
> Green marketing = commercial product sold on environmental grounds; social marketing = a social idea/behaviour promoted for public benefit, not a product sale.

Q.Distinguish between green marketing and social marketing.

Concept understanding — Social Marketing

Basis	Green Marketing	Social Marketing
What is marketed	A commercial product/service with an environmental benefit	An idea, cause, or behaviour change (health, safety, literacy)
Objective	Sell the product while highlighting environmental benefit	Change social attitudes/behaviour for public good
Who does it	Businesses, mainly	Governments, NGOs, and businesses (as CSR)
Measure of success	Sales of the eco-friendly product	Change in awareness/behaviour, not sales

Q.Distinguish between green marketing and social marketing.

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