Q.What is the 'price line'?
The price line is the horizontal straight line, drawn at a height equal to the market price , that a perfectly competitive firm faces. It is the firm's average revenue (AR) curve and, at the same time, its perfectly elastic demand curve.
In a perfectly competitive market the price of the good, , is fixed by the market as a whole, and each individual firm is far too small to change it. The firm is a price-taker: it believes that if it charges even a little above it will lose every buyer, while at a price at or below it can sell as much as it wants. Since there is no reason to charge below , the firm sells all of its output at exactly the market price.
From average revenue to the price line
The average revenue (AR) of a firm is its total revenue per unit of output. Since total revenue is ,
So for a price-taking firm average revenue is equal to the market price at every level of output. If we plot AR on the vertical axis against output on the horizontal axis, we get a horizontal straight line that cuts the vertical axis at a height equal to . This horizontal line is the price line.
What the price line represents
The price line carries three meanings at once:
- The market price. Its height above the output axis is exactly the market price , and this height does not change as output changes.
- The firm's AR curve. Because average revenue equals at every output level, the price line is the firm's average revenue curve under perfect competition.
- The firm's demand curve. The price line also depicts the demand curve facing the individual firm. As the firm can sell any quantity it wishes at the price , this demand curve is perfectly elastic — a horizontal straight line at the market price.
For a perfectly competitive firm marginal revenue also equals the market price, so . The price line therefore coincides with the firm's MR curve as well.
The price line is the horizontal straight line drawn at a height equal to the market price . It is simultaneously the perfectly competitive firm's average revenue (AR) curve and its perfectly elastic (horizontal) demand curve, reflecting that the firm — being a price-taker — can sell any quantity of output at the going price .
Unlock everything free for 14 days
- Full step-by-step solutions
- Concept-first explanations
- Methods, shortcuts & mistakes
- PYQ mapping + timed mock tests
Full access for 14 days. No credit card required.