Q.In a two-level channel of distribution, goods move from the manufacturer to the consumer through:
(A) A retailer only
(B) A wholesaler only
(C) A wholesaler and then a retailer
(D) An agent, a wholesaler, and then a retailer

A two-level channel is named for having exactly two independent middlemen in the route. Counting the middlemen in each option quickly identifies the two-level path.

The question is testing the exact structure of a two-level channel, which is the most commonly used channel for many everyday consumer goods.

Option (A), a retailer only, describes a one-level channel (Manufacturer to Retailer to Consumer) — only one middleman, not two.

Option (B), a wholesaler only, is not a standard named channel on its own — a wholesaler alone selling straight to the final consumer without any retailer is not the two-level pattern being asked about here, and does not match the standard two-level structure. …

Students often mix up the order, writing "retailer then wholesaler" instead of "wholesaler then retailer" — goods always move from the manufacturer down to the wholesaler first (who holds larger s …