Q.Who is the first middleman in the channel of distribution ?

The first middleman in the channel of distribution is the Wholesaler, option (b).

A channel of distribution is the path along which goods move from the producer to the consumer. Middlemen (intermediaries) are the parties who come between the producer and the consumer. In a typical indirect channel the flow is:

Producer → Wholesaler → Retailer → Consumer

• The producer is the origin of the goods, not a middleman. …