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Question 17 of 45

Q.What is self-generated Goodwill ?

Tamil Nadu DgeTamil Nadu HSC (DGE) Commerce Board 2020Subjective· 2mImportance★★★★★
38% · 17/45 Questions
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Self-generated goodwill is internally created goodwill, earned by a firm's own reputation and efforts over time, and not purchased.

Self-generated goodwill (also called inherent or internally generated goodwill) is the goodwill that a business builds up by its own efforts over a period of time — through quality products/services, good customer relations, favourable location, efficient management and a strong reputation.

Key points:

  • It is not purchased — no consideration is paid for it (unlike purchased goodwill acquired on buying a business). …

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