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Question 33 of 45

Q.What is Goodwill ?

Tamil Nadu DgeTamil Nadu HSC (DGE) Commerce Board 2024Subjective· 2mImportance★★★★★
73% · 33/45 Questions
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Goodwill is the value of a firm's reputation and business connections that helps it earn profits above the normal rate; it is an intangible fixed asset.

Explanation (for 2 marks):

  • Meaning: Goodwill is the monetary value of a business's reputation. It represents the advantage a firm enjoys from its good name, established customer base, quality of products, favourable location and business connections.
  • Effect: These advantages let the firm earn more than the normal rate of profit (super profit), which is why goodwill has a value. …

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